Huntington, West Virginia

It is getting more and tougher to compete in the worldwide marketplace that we all exist in. Whether you are producing baseball bats or widgets, there is someone out there trying to produce them cheaper and quicker than you. But the question is if they are producing a superior part? For some consumers, it doesn’t matter, cheaper is good enough even if the product doesn’t last as long. It is weird and unfortunate, but cheaper has become the slogan and the word of choice for many consumers and businesses. Yes, cheaper is better, but less expensive doesn’t necessarily work out for the best. So the objective is to make a first-rate, high quality part and to make it of high worth to your buyers. The makers of the items do not establish what they makes’ worth; the consumer does. What is the consumer ready to pay for your product and how big of a demand for your part is there? There are different ways to raise your profit for your goods.

You can always elevate the price and pass it off to the customer. But there is a better way, a more long term way that can raise earnings and keep your business running lean and efficiently. It all starts with removing unnecessary waste in all areas of your business. Waste comes innumerous forms and it costs every business more revenue than they would care to admit. Waste is when workers are just hanging around, but that does not mean that there aren’t orders to be filled. It might just mean that they are waiting for parts to be finished in the electrical department or it could mean that they are waiting for product from a supplier. These are process concerns that can directly influence the end product and the speed at which you can produce. When employees are hanging around, inactive and waiting for the work to come to their station, they are not useful. They are unused and are in effect just wasting cash and time. It is the same when you have machines sitting idle. What is the point of having a costly automated machine if it is not in use for hours a day? Would it be more efficient to do the job by hand, sell the robot and purchase a piece of machinery that will be more industrious? What about the area that the machine is taking up, could another work spot be put there and more labor actually be finished without the robot? You can’t say that you don’t want to get rid of parts because you may need it. If you are not making use of it or it is obsolete, then it is taking up room and not contributing to the expansion and profit of thebusiness. It can be difficult to admit that purchasing that machine was a bad idea, but if it doesn’t work and doesn’t assit grow the business, then it is time to move on and find something that does. It is called adapting and pushing ahead.