Norfolk, Virginia

It is becoming more and tougher to compete in the global marketplace that we all live in. Whether you are producing baseball bats or widgets, there is someone out there trying to make them less expensively and faster than you. But the question is if they are producing a better product? For some consumers, it doesn’t matter, cheaper is good enough even if the product doesn’t last as long. It is weird and unfortunate, but cheaper has become the catchphrase and the word of choice for many buyers and businesses. Yes, less expensive is better, but less expensive doesn’t always work out for the best. So the objective is to make a superior, high value part and to make it of high value to your customers. The builders of the product do not decide what they makes’ worth; the customer does. What is the consumer willing to pay for your item and how much of a demand for your product is there? There are different ways to raise your revenue for your product.

You can always raise the price and pass it off to the buyer. But there is a better way, a longer term approach that can raise earnings and keep your business operating lean and efficient. It all begins with removing unnecessary waste in all areas of your organization. Waste comes in many forms and it costs every organization more revenue than they would care to disclose. Waste is when workers are just hanging around, but that does not mean that there aren’t orders to be built. It mightmerely mean that they are waiting for parts to be finished in the electrical department or it might mean that they are waiting for product from a vendor. These are procedure issues that can directly influence the end product and the speed at which you can produce. When employees are sitting around, idle and waiting for the work to come to their area, they are not producing. They are idle and are in essence just wasting money and time. It is the same when you have machines being unused. What is the point of having a fancy automatic machine if it is not in use for hours a day? Would it be more cost effective to do the job by hand, sell the robot and buy a piece of machinery that will be more productive? What about the area that the machine is filling, could another work spot be put there and more labor actually be done without the machine? You can’t say that you don’t want to get rid of parts because you might want it. If you are not making use of it or it is old, then it is taking up space and not contributing to the expansion and profit of the company. It can be difficult to admit that purchasing that equipment was a bad idea, but if it doesn’t work and doesn’t assit build the business, then it is time to push on and realize something that does. It is named adapting and pushing ahead.