Yonkers, New York

It is becoming more and tougher to compete in the global marketplace that we all dwell in. Whether you are building hair dryers or widgets, there is somebody out there trying to make them cheaper and quicker than you. But the question is if they are making a superior part? For some buyers, it doesn’t matter, cheaper is good enough even if the part doesn’t last as long. It is bizarre and regrettable, but cheaper has become the catchphrase and the word of choice for many consumers and companies. Yes, less expensive is better, but cheaper doesn’t always work out for the best. So the objective is to produce a good, high value item and to make it of high value to your buyers. The producers of the product do not establish what they makes’ worth; the customer does. What is the customer ready to pay for your service and how much of a demand for your item is there? There are different ways to raise your earnings for your goods.

You can always increase the price and pass it off to the customer. But there is a better way, a longer term approach that can boost earnings and keep your company working lean and efficient. It all starts with removing unnecessary waste in all parts of your company. Waste comes in many forms and it costs every business more money than they would care to admit. Waste is when employees are just hanging around, but that doesn’t mean that there aren’t orders to be built. It mightsimply mean that they are waiting for parts to be finished in the assembly department or it might mean that they are waiting for parts from a supplier. These are process issues that can directly affect the end product and the speed at which you can make. When employees are hanging around, inactive and waiting for the work to come to their station, they are not useful. They are idle and are in effect just wasting cash and time. It is the same when you have machines sitting idle. What is the point of having a costly automated machine if it is not being run for hours a day? Would it be more efficient to do the job by hand, sell the robot and purchase a piece of equipment that will be more productive? What about the space that the machine is taking up, could another work spot be put there and more work actually be finished without the robot? You can’t say that you don’t want to do away with equipment because you might need it. If you are not making use of it or it is old, then it is taking up space and not contributing to the growth and profit of theorganization. It can be difficult to admit that purchasing that robot was a bad idea, but if it doesn’t work and doesn’t assit build the business, then it is time to push on and find something that does. It is named adapting and going ahead.