W Bay Shore, New York

It is becoming much tougher to compete in the global marketplace that we all exist in. Whether you are producing motorcycles or widgets, there is somebody out there trying to make them less expensively and quicker than you. But the question is if they are building a superior part? For some buyers, it doesn’t matter, cheaper is good enough even if the product doesn’t last as long. It is bizarre and regrettable, but cheaper has become the slogan and the word of choice for many consumers and companies. Yes, less expensive is better, but less expensive doesn’t always work out for the best. So the objective is to make a first-rate, high quality product and to make it of high value to your potential customers. The builders of the items do not determine what they makes’ worth; the buyer does. What is the consumer prepared to pay for your item and how big of a demand for your product is there? There are different ways to increase your earnings for your goods.

You can always elevate the price and pass it off to the buyer. But there is a better way, a longer term way that can raise profits and keep your company operating lean and efficient. It all begins with removing unnecessary waste in all areas of your organization. Waste comes in many forms and it costs every business more revenue than they would care to confess. Waste is when employees are just hanging around, but that doesn’t mean that there aren’t orders to be filled. It mightsimply mean that they are waiting for parts to be completed in the assembly department or it might mean that they are waiting for product from a supplier. These are process problems that can directly have an effect on the end product and how many you can make. When employees are sitting around, unused and waiting for the job to come to their station, they are not producing. They are idle and are in effect merely wasting money and time. It is the same when you have machines sitting idle. What is the point of having a costly automated machine if it is not in use for hours a day? Would it be more cost effective to do the process by hand, sell the robot and buy a piece of machinery that will be more industrious? What about the room that the machine is taking up, could another work spot be put there and more jobs actually be done without the equipment? You can’t say that you don’t want to do away with something because you might want it. If you are not using it or it is obsolete, then it is taking up room and not contributing to the growth and profit of thebusiness. It can be hard to admit that getting that equipment was a bad idea, but if it does not and doesn’t help build the company, then it is time to move on and discover something that does. It is named adapting and pushing forward.