Jay, Maine

It is getting more and more difficult to compete in the global marketplace that we all live in. Whether you are making hair dryers or widgets, there is someone out there trying to produce them cheaper and quicker than you. But the question is if they are producing a superior product? For some buyers, it doesn’t matter, cheaper is good enough even if the item doesn’t last as long. It is bizarre and unfortunate, but cheaper has become the slogan and the word of choice for many buyers and companies. Yes, less expensive is better, but less expensive doesn’t always work out for the best. So the object is to make a first-rate, high value product and to make it of high worth to your customers. The makers of the product do not decide what they makes’ value; the consumer does. What is the customer willing to pay for your service and how big of a demand for your product is there? There are different ways to increase your earnings for your product.

You can always raise the price and pass it off to the consumer. But there is a better way, a longer term approach that can raise profits and keep your business operating lean and efficient. It all starts with eliminating unnecessary waste in all parts of your organization. Waste comes in many forms and it costs every business more revenue than they would care to admit. Waste is when workers are just hanging around, but that does not mean that there aren’t orders to be built. It mightsimply mean that they are waiting for parts to be completed in the painting department or it might mean that they are waiting for parts from a supplier. These are process issues that can directly influence the end product and the speed at which you can make. When employees are hanging around, inactive and waiting for the work to come to their station, they are not producing. They are unused and are in effect simply wasting cash and time. It is the same when you have machines standing idle. What is the point of having a fancy automatic machine if it is not in use for hours a day? Would it be more efficient to do the job by hand, sell the robot and buy a piece of equipment that will be more productive? What about the space that the equipment is filling, could another work area be put there and more labor actually be done without the robot? You can’t say that you don’t want to get rid of parts because you might need it. If you are not making use of it or it is outdated, then it is taking up space and not contributing to the expansion and profit of thefirm. It can be hard to admit that buying that machine was a bad idea, but if it doesn’t work and doesn’t assit grow the business, then it is time to move forward and discover something that does. It is titles adapting and moving ahead.