Stuart, Florida

It is getting more and harder to compete in the worldwide marketplace that we all live in. Whether you are making motorcycles or widgets, there is someone out there trying to produce them cheaper and quicker than you. But the question is if they are making a better product? For some buyers, it doesn’t matter, cheaper is good enough even if the item doesn’t last as long. It is bizarre and regrettable, but cheaper has become the catchphrase and the word of choice for many buyers and organizations. Yes, cheaper is better, but less expensive doesn’t always work out for the best. So the goal is to build a first-rate, high value product and to make it of high value to your clients. The producers of the items do not determine what they makes’ value; the customer does. What is the customer prepared to pay for your service and how big of a demand for your product is there? There are different ways to boost your revenue for your product.

You can always increase the price and pass it off to the consumer. But there is a better way, a more long term approach that can raise profits and keep your business operating lean and efficient. It all begins with eliminating unnecessary waste in all parts of your business. Waste comes innumerous forms and it costs every business more money than they would care to admit. Waste is when workers are just hanging around, but that does not mean that there aren’t orders to be made. It might just mean that they are waiting for parts to be completed in the assembly department or it might mean that they are waiting for parts from a vendor. These are process problems that can directly have an effect on the end product and the quantity that you can make. When employees are sitting around, unused and waiting for the job to come to their area, they are not productive. They are idle and are in effect merely wasting cash and time. It is the same when you have machines standing unused. What is the point of having a costly automatic machine if it is not in use for hours a day? Would it be more efficient to do the process by hand, sell the robot and buy a piece of equipment that will be more industrious? What about the space that the machine is taking up, could another work area be put there and more work actually be completed without the machine? You can’t say that you don’t want to do away with tools because you might need it. If you are not utilizing it or it is old, then it is taking up valuable space and not contributing to the expansion and profit of the company. It can be tricky to admit that buying that robot was a bad idea, but if it doesn’t work and doesn’t help build the business, then it is time to push on and realize something that does. It is named adapting and going ahead.