When you sell a product you know what you are producing but running a customer service based business is not nearly as clear cut as all that. After all, unlike in a manufacturing based business what you are producing is not tangible and from that standpoint it can offer some unique challenges.
There are only limited ways to assess the function of a customer service
based business and when you are doing so you need to assess not only the
customer's experience but you also must assess and evaluate the level of
service being provided in accordance with what you believe it should be.
One way that companies have found to truly assess the customer service
experience is to offer independent evaluations of said experiences from
a customer's perspective. Most companies do this in the form of secret
shopping where and independent assessor will pose as a customer for the
sole purpose of assessing their experience and letting the company know
exactly what it was like to be in a customer's shoes.
When setting goals for a customer service based company it is best to make sure that you find out as much information as you can from your customers. Most companies use customer surveys and even reward customers for filling them out. Doing so provides customers with an incentive to provide the valuable feedback that a company needs in order to make the positive changes it needs to in order to improve customer experience.
There are of course many opportunities to assess customer experience. You can ask customers for feedback verbally, ask them to fill out phone surveys, or even provide them with a written questionaire. It is of course important that you make it as easy as possible for customers to provide feedback and therefore you will want to select customer inquiry forms that only require the customers to provide number answers or check boxes. This will provide the customer with just a brief inquiry that won't take them much time to get through. After all, you don't want to have your customers encumbered by a survey that is defeating the purpose.
Customer service based industries are a little more complicated to track then manufacturing based ones but understanding how your company is doing especially in the eyes of the customer will provide you with the information you need to ensure that you are meeting your goals. A company is only as successful as its customers are happy. And that is really something you can take to the bank.
Categories: Questions and Answers
Six sigma derives from a mathematical model with practically no room for
error. A sigma, which is also called a standard deviation, describes in
detail the approximate fault rate. under normal circumstances, your
error rate will be less than 5% with two sigma and 0.3% with three
sigma. Business models, however, always accomodate for up to 1.5 sigma
variation of the mean. So six sigma, with the variation, allows for an
accuracy rate of approximately 99.99966%, or 3.4 defects per 1,000,000
items produced.
In 1986 Motorola developed a business a novel management strategy called
six sigma and as of 2010 it is one of the most widely used in the world
of industry and business. Six sigma works by minimizing variability in
manufacturing and therefore minimizing unpredictable outcomes. In other
words, it improves the quality and dependability of outputs by finding
and removing causes of errors and defects in the manufacturing business
process.
does this by using quality management methods which include everything
from statistics and specific employee organizations. These employee
organizations are made of specialized groups of people, nicknames after
karate belts (black, green etc). These specialized groups of people are
experts in certain methods of six sigma and follow specific steps to
reach defined goals. The individual work of these specialized groups is
designed ultimately to work as whole in order to improve industry output.
Waste reduction can be a painful process. For example, cutting hours and
staff positions can be an important part of any waste reducing agenda.
Few want to be in the position of handing out pink slips. Nevertheless,
by encouraging businesspeople to stick to scientific, tried-and-true
principles, Six Sigma enables us to cut through the miasma of
emotionalism that can drive businesses into the ground. There is a place
in business for kindness and sympathy, but these human virtues shouldn't
be used as a mask for inefficiency and waste.
Of course, it is also important to arrive at a definition of "certified
data" in order to usefully apply these principles. Essentially, it is
data that has been reviewed using a set quality assurance program so
that it meets the needs of the end user. In other words, the data must
adhere to certain standards.
Even though it was a time of great success for many companies, including
the Motorola Corporation, this didn’t mean it was a time to sleep. As a
matter of fact it was this company’s desire to find a better way of
doing business that lead to the development of 6 Sigma and the program
that is being used on a worldwide basis today.
is only as good as those who are in charge of the implementation process
and it is for this reason that it is important to put in place coaches
to help get the process off on the right foot. Having several different
project managers can also help to combat some of the problems with the
implementation process.
Most companies first hear this and panic. They realize that cutbacks can
mean scaling back staff and cutting costs and they scream…”we just won’t
take this lying down!” The most amazing part about it is that those
businesses that scream the loudest when it comes to cutbacks and scale
downs are usually those companies that are way over budget with spending
that is out of control. The reason they don’t want the cutbacks is that
they already know that they are dipping into the company well and
drawing out more than their share.
Initially established as a strategy for business management, Six Sigma
seeks to create more homogenous operations, managing the quality of a
business and pinpointing causes of deficiencies and errors. By
uncovering what provokes defects and problems in a business reveals how
to resolves such errors, resulting in greater customer satisfaction and
reduction in waste.
HR personnel who have undergone Six Sigma training are an indispensable
asset to their company. They have the ability to find and hone necessary
skills in current workers as well as create specific jobs for new hires.
Through the use of scorecards, HR personnel can easily evaluate an
employee's strengths as well as provide specific goals and suggestions
for improvement. Since the HR personnel work with people at all levels
of the company they are some of the best employees for motivating the
rest of the company to work toward a common goal.
Six Sigma works by quantitatively defining the occurrence of defects. A
defect occurs when a product fails to meet customer requirements in any
way, shape or form. Defects are further situated within the context of
what Six Sigma calls opportunities.
The
Six Sigma leader overlooks the entire technical and organizational
processes. He coaches the other belts. He can provide expert advices to
company owners and the different teams of the system. He is the
visionary that propels the company to success.
One of the best ways to describe Six
Sigma is that it is like having eyes and ears everywhere. Using this
type of business management system helps to employ all of a company’s
resources and pool everyone together towards a common goal.
When looking to train your entire staff, begin first by getting those in
upper management trained first. Since they will be your Six Sigma
leaders they will need the best possible training and it is usually
advisable to send these people to a class on Six Sigma. The classroom
provides them with the opportunity to fully explore their questions and
to get solid answers they can work with. And an additional benefit of
the classroom setting is that it allows for them to hear questions that
are posed by others in the class.
One of the biggest keys to Six Sigma is the implementation and
facilitation of the process and strategies and the great news is that it
is your employees that will help to make this process successful
throughout your business. The following are some of the main Six Sigma
roles that you will need to fill in your company to make implementation
as successful as possible.
Well, many companies large and small have found that Six
Sigma is the right program for them. Now you may be wondering if it
is the right program for you. In order to determine this you need to
decide what you want from your business. Do you want your business to
succeed and begin turning a larger profit in the coming year? Do you
wish to improve your ROI and have happier customers and a better overall
product?
The three primary levels of Six Sigma are the Green, Black, and Master
Black Belts although some Six Sigma Programs add a few other level
to ensure that all employees are included equally in the implementation
process. Each level has its own training and certification program.